Crappy Tire
Mar. 29th, 2006 12:18 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
lordshipmayhemI've seen the new Canadian Tire ads, the ones since they decided to can The Most Annoying Canadian Male On Television (and family). Personally I could have named any number of newsmakers who were FAR more annoying than the guy with every tool that Canadian Tire sells, and who were in the public eye far less than the 10 years he was on.
The new ads, well, they are remarkable for how incredibly much they suck. The idiot couple, fresh from swimming in the shallow end of the gene pool, discuss their barren backyard, or do doomed Red Green-esque duct-tape repairs to their ancient lawn furniture. Squeaky signs drop down from the clear blue sky, indicating which aisle has whatever they need.
The sound of these signs is like fingernails across a chalkboard. I'm going to be muting the sound or changing the channel the next time the TV stations bombard my ears with this aural assault.
The intended message is that Canadian Tire has everything you need for carefree outdoor living.
The message actually sent:
1) Canadian Tire customers are yokels.
2) Canadian Tire stores are delightfully poorly maintained, with in-store signage thick with rust probably from a leaky ceiling or something. The structures are likely to collapse on you if you are foolish enough to enter these deathtraps.
"Therefore, the wise consumer who wants to be neither seen to be a village idiot nor crushed by falling in-store signage will avoid Canadian Tire stores like the plagueships they are."
Somehow, I don't think that is the intended message...
The new ads, well, they are remarkable for how incredibly much they suck. The idiot couple, fresh from swimming in the shallow end of the gene pool, discuss their barren backyard, or do doomed Red Green-esque duct-tape repairs to their ancient lawn furniture. Squeaky signs drop down from the clear blue sky, indicating which aisle has whatever they need.
The sound of these signs is like fingernails across a chalkboard. I'm going to be muting the sound or changing the channel the next time the TV stations bombard my ears with this aural assault.
The intended message is that Canadian Tire has everything you need for carefree outdoor living.
The message actually sent:
1) Canadian Tire customers are yokels.
2) Canadian Tire stores are delightfully poorly maintained, with in-store signage thick with rust probably from a leaky ceiling or something. The structures are likely to collapse on you if you are foolish enough to enter these deathtraps.
"Therefore, the wise consumer who wants to be neither seen to be a village idiot nor crushed by falling in-store signage will avoid Canadian Tire stores like the plagueships they are."
Somehow, I don't think that is the intended message...
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Date: 2006-03-29 08:53 pm (UTC)